Job Title:  Franchise Marketing Manager

Reports To:  VP of Marketing

Status:  Approved

Category:  Marketing

Location Name:  HQ – Richardson, TX        

Location Address: 3400 N. Central Expressway, Richardson, TX 75080

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas:  Franchise Development Marketing and Franchise Support Marketing.

This position requires a blend of strategic thinking, brand stewardship, cross-functional collaboration, and hands-on execution to deliver measurable results across digital and traditional channels.

The Franchise Marketing Manager will work within the Service Experts Corporate Marketing Team and work very closely and cross-functionally with the franchising organization and external agencies.

Key Responsibilities:

1. Franchise Development Marketing

• Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.
• Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.
• Create and optimize franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicate the value proposition of franchise ownership.
• Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data-driven optimization.
• Develop and manage employee-oriented campaigns to raise awareness and enthusiasm, educate on franchising, and support the promotion of the franchise program.

1. Franchise Support Marketing

• Design and implement marketing programs that help franchisees grow revenues.
• Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships, etc.).
• Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management.
• Monitor, analyze, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners.

Required Qualifications:

• Bachelor’s degree in marketing, or a related field
• 5+ years of experience in marketing
• Strong consideration for Franchise marketing vertical and/or communications
• Strong foundation in traditional advertising and lead generation.
• Track-record in performance marketing, including funnel development and conversion optimization.
• Experience in presenting to owner-operators and/or key decision makers; influencing without authority.

Required Skills:

• Lead Generation & Funnel Management: Skilled in creating and managing marketing funnels, including landing page optimization, lead nurturing workflows, and conversion rate improvement.
• Content Marketing & Copywriting: Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers.
• Data Analysis & Performance Measurement: Proficient in interpreting campaign metrics, identifying trends, and making data-driven decisions to improve ROI.
• Brand Management: Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications.

Essential Skills

• Strategic Thinking: Ability to develop marketing strategies aligned with business goals
• Project Management: Strong organizational skills to manage multiple campaigns and deadlines
• Communication: Clear and persuasive written and verbal communication
• Analytical Mindset: Ability to interpret data and make data-driven decisions
• Relationship Building: Strong interpersonal skills to support franchisees and collaborate internally
• Problem-Solving: Creative approach to overcoming marketing challenges
• Results-driven mindset: With a focus on growth and ROI
• Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World-Class Training opportunities through our Experts University.
• Career development opportunities.

Service Experts is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email talentacquisition@serviceexperts.com