Job Title:  Marketing Operations Manager

Reports To:   Director, Marketing Communications

Status: Full-Time; Hybrid (Tues, Weds, Thurs in-office)

Category: Marketing

Location Name:  FSO – Richardson, TX   

Location Address:  3400 N. Central Expressway, Richardson, TX 75080

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

The Marketing Operations Manager will play a critical role in ensuring the efficiency, accountability, and performance of our marketing programs. You’ll oversee marketing systems and tools, manage campaign workflows, streamline reporting and analytics, and help align marketing strategies with business goals. This role is perfect for someone who thrives at the intersection of strategy, technology, and execution.

Key Responsibilities:

Marketing Technology & Systems:

• Help construct, optimize and maintain the marketing tech stack (e.g., CRM/CDP, email automation, analytics tools, call tracking) and ensure integrations across platforms.
• Evaluate and implement tools to improve lead generation, tracking, and conversion.
• Monitor and manage the full lead lifecycle, from source to service call to closed sale.
• Collaborate with Sales, Marketing and Customer Experience teams to ensure accurate attribution and ROI reporting.

Campaign Execution & Optimization:

• Support execution of marketing campaigns across digital and offline channels.
• Work with external vendors and agencies as needed to coordinate campaign timelines and deliverables.

Analytics & Reporting:

• Develop dashboards and regular reports to track performance metrics such as CPL, conversion rates, and ROI.
• Provide actionable insights based on data to improve campaign performance and customer acquisition.

Budget & Project Management:

• Help manage the marketing budget, ensuring campaigns stay within scope and deliver cost-effective results.
• Maintain calendars, project timelines, and ensure cross-functional teams stay on track.

Continuous Improvement:

• Assist in special projects and initiatives as assigned, contributing to continuous improvement and organizational success.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a relevant field.
• Project Management Certification a plus
• 3–5 years of experience in marketing operations, preferably in a B2C service industry (home services experience a plus).

Essential Skills:

• Proficient with marketing platforms like HubSpot, Salesforce, ServiceTitan, or similar CRMs and automation tools.
• Strong analytical skills with experience in Excel, Google Analytics, and data visualization tools (e.g., Power BI, Looker, Tableau).
• Excellent communication and project management skills.
• Highly organized with a strong attention to detail.
• Demonstrated ability to manage multiple projects, prioritize tasks, and adapt to changing priorities.
• Excellent written and verbal communication skills, with strong attention to detail and grammar.
• Ability to analyze data and draw actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); and marketing automation tools a plus.
• Positive attitude, detail-oriented, and a proactive approach to tasks.
• Creative problem-solving abilities.
• Strong analytical and data interpretation abilities
• Results-driven mindset with focus on ROI
• Ability to translate data into actionable insights
• Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World Class Training opportunities through our Experts University.
• Career Development opportunities.

Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email talentacquisition@serviceexperts.com